The add is advertising Caldo Maggi, a boillon cube used to add flavor to meals. This add targets Colombians to identify with their country. They use the flag's color (yellow, blue and red) to stragetically emphasize the message. The food displayed are typical dishes from differnt parts of the country so that everyone can identify with atleast one. Colombian women are passionate about their cooking and flavors, and the people about their traditional family dishes which is hardly seen in america because there is a lot of packaged food and frozen meals. At the end, all women are shown together each carryinf their unique and personal dish but all of them share the "colombian flavor" of Caldo Maggi. I am pretty confident that if you wlak in any house in Colombia you will find Caldo Maggi.
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